The 4.0 Cellars Story

Our name tells our story. In 2009, three Texas winemakers – Pat Brennan of Brennan Vineyards, Gene Estes of Lost Oak Winery, and Kim McPherson of McPherson Cellars – began exploring the idea of opening a winery in Fredericksburg, the heart of Texas wine country. As a result of their collaboration, 4.0 Cellars opened its doors in April 2012. In addition to being the fourth winery in this prestigious group, our name highlights the group’s goal to consistently reach 4.0 perfection in our winemaking and customer service. 

“"Located just outside of Fredericksburg, Texas, in the heart of the Texas Hill Country, 4.0 Cellars offers a relaxing and elegant setting for discovering and enjoying Texas wines. As part of the Wine Road 290 Trail, now the second most traveled wine road in the U.S., we pride ourselves on providing wine enthusiasts and beginners alike with the ultimate “Texas Wine Experience.”
While we specialize in providing customers with a memorable wine experience, we also feature a wide variety of Texas foods, including cheeses from Dublin, Texas, olive oils from San Saba, Texas, and locally-made chocolates.
We invite you to join us in our tasting room to experience our excellent wines, top-notch customer service, and beautiful surroundings and learn more about Texas’ growing wine industry.””

4.0 Cellars
10354 E US Hwy 290
Fredericksburg, TX 78624
(830) 997-7470